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Event Marketing - How to Successfully Promote s, Festivals, Conventions, and Expositions, 2nd Ed ition

Name: Event Marketing - How to Successfully Promote s, Festivals, Conventions, and Expositions, 2nd Ed ition
Brand: John Wiley & Sons Inc
SKU: 9780470891070
Price: 79.88 EUR
Availability: InStock

Autor: Chris Preston

Jazyk:

Väzba: Pevná

Vydavateľ: John Wiley & Sons Inc

Dostupnosť: Skladom u dodávateľa v malom množstve

Odosielame za 11-15 dní

79.88 €

A modern, completely updated guide to effective event marketing§As the events market becomes increas...

Informácie o knihe

Autor

Chris Preston

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2012

Stránok

320

EAN

9780470891070

ISBN

0470891076

Enbook ID

04437110

Vydavateľ

John Wiley & Sons Inc

Hmotnosť

716

Rozmery

196 x 242 x 22

Kompletný popis

A modern, completely updated guide to effective event marketing§As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere--in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basics of promoting an event to the use of events as marketing strategies themselves, Preston provides straightforward advice and information on all the latest event marketing techniques. The book begins with sections on what "event marketing" really means, and how the field has evolved throughout time. Preston then explores event marketing strategies from both a conceptual and practical standpoint, and provides information on sponsorship and corporate branding. The book covers marketing for all types of events, including festivals, corporate and association events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts. As marketing becomes an increasingly important skill for event management professionals, this completely revised second edition of Event Marketing will be a must-have for working professionals, students, and aspiring event planners everywhere.