Evaluating Public Relations

Name: Evaluating Public Relations
Brand: Kogan Page Ltd
SKU: 9780749468897
Price: 49.06 EUR
Availability: InStock

Autor: Tom Watson

Jazyk:

Väzba: Brožovaná

Vydavateľ: Kogan Page Ltd

Dostupnosť: Skladom u dodávateľa

Odosielame za 9-15 dní

49.06 €

Operating under tight budget constraints and with an ever increasing range of tools and technologies...

Informácie o knihe

Autor

Tom Watson

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2014

Stránok

208

EAN

9780749468897

ISBN

0749468890

Enbook ID

02088564

Vydavateľ

Kogan Page Ltd

Hmotnosť

310

Rozmery

155 x 232 x 12

Kompletný popis

Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to provide solid, meaningful results and to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies and this new edition includes full coverage and advice on the new industry standards on PR measurement. Covering both theory and practice and containing case studies on campaigns for Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, Evaluating Public Relations is an essential handbook for both students and experienced practitioners.

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Evaluating Public Relations

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