eTourism case studies

Name: eTourism case studies
Brand: Taylor & Francis Ltd
SKU: 9781138131156
Price: 290.48 EUR
Availability: InStock

Management and Marketing Issues

Autor: Dimitrios Buhalis, Roman Egger

Jazyk:

Väzba: Pevná

Vydavateľ: Taylor & Francis Ltd

Dostupnosť: 50 % šanca

Prehľadáme celý svet

290.48 €

eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing an...

Informácie o knihe

Autor

Dimitrios Buhalis, Roman Egger

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2015

Stránok

518

EAN

9781138131156

ISBN

9781138131156

Enbook ID

10043346

Vydavateľ

Taylor & Francis Ltd

Hmotnosť

1120

Rozmery

165 x 234

Kompletný popis

eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism solutions.

Divided into six sections this book explores the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTourism and supporting discussion and elaboration with the help of thorough pedagogic aids.

With contributions from leading global experts both from the industry and academia, each case follows a rigid structure, with features such as bulleted summaries and review questions, as well as each section having its own thorough introduction and conclusion written by the editors, highlighting the key issues and theories.

This is the first book of its kind to bring together cases highlighting best practice and methods for exploiting ICT in the tourism industry, from international market leaders.

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eTourism case studies

Management and Marketing Issues

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