Kniha Ethics in Public Relations Kathy R. Fitzpatrick

Ethics in Public Relations

Responsible Advocacy

Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: SAGE Publications Inc
Dostupnosť: Skladom u dodávateľa
Odosielame za 14-20 dní
73.78
Ethics in Public Relations explores the ethical dimensions of public relations' advocacy role. Leadi...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2006
Stránok
256
EAN
9781412917988
ISBN
1412917980
Enbook ID
04785197
Hmotnosť
346
Rozmery
229 x 155 x 14

Kompletný popis

Ethics in Public Relations explores the ethical dimensions of public relations' advocacy role. Leading public relations scholars offer keen insights into timely issues. The book addresses a broad range of theoretic and practical concerns, illustrating the scope and complexity of responsible advocacy in 21st century public relations. The work, which focuses on the affirmative aspects of ethical practices, provides practical examples and cases that illustrate universal principles of responsible advocacy. The book also reveals consequences of unethical conduct by public relations professionals, including the potential for heightened legal regulation.

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