Angličtina
This collection is the only comprehensive source of readings and cases that can serve as a stand-alone text or supplement for courses in environmental strategy, ethics, green marketing, or clean production. The book is noteworthy for the premier quality of its contributions, with content taken from journals such as the Harvard Business Review, and written by recognized leaders in the field, such as John Elkington, Stuart Hart, Paul Hawken, Amory Lovins, & Hunter Lovins, Forest Reinhardt, Daniel Esty, and William McDonough & Michael Braungart. Edited by an acknowledged leader in the field of environmental management and strategy, this book fills a major gap in the teaching of business and the environment. New to this edition: 70 per cent of the entries in this book are new to this edition, and cover many current and emerging topics, such as the Triple Bottom Line, Climate Change, Transparency, The Global Reporting Initiative, and Base of the Pyramid. Updated coverage of topics such as Environmental Regulation, Green Marketing, Environmental Strategy, and Clean Operations. It includes eleven new cases backed by six videos that ensure excellent classroom discussions. Many of the readings and cases are international in flavor, ensuring adequate exposure to the global nature of environmental management. An Instructor's Resource CD with complete teaching and cases notes is available to support use of this fine collection. Intended Audience: The book will work perfectly as the core text for courses such as Environmental Management, Green Marketing, Clean Production, and Environmental Policy and Strategy. In addition, the book can support course modules in business and the environment that are part of many other courses.
