Kniha Engineering Legitimacy Iva Petkova

Engineering Legitimacy

How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age

Autor: Iva Petkova
Jazyk: Angličtina
Väzba: Brožovaná
Dostupnosť: Skladom u dodávateľa
Odosielame za 5-8 dní
23.96
Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organi...

Informácie o knihe

Autor
Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2019
Stránok
188
EAN
9783030080792
ISBN
303008079X
Enbook ID
21390165
Hmotnosť
454
Rozmery
148 x 210 x 12

Kompletný popis

Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside "disruptors" seek to cultivate legitimacy and win influence.

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