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Kniha Engaging Brands Addis

Engaging Brands

Autor: Addis, Michela (University of Rome, Italy)
Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: Taylor & Francis Ltd
Dostupnosť: Skladom u dodávateľa
Odosielame za 9-15 dní
52.39 €
How can managers design and manage excellent customer experiences that will develop long-term relati...

Informácie o knihe

Autor
Addis, Michela (University of Rome, Italy)
Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2020
Stránok
258
EAN
9781138587014
ISBN
113858701X
Enbook ID
25519812
Vydavateľ
Taylor & Francis Ltd
Hmotnosť
426
Rozmery
233 x 154 x 20

Kompletný popis

How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory, developed over the past 20 years, and tools to create t

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