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Kniha Emotional Decisions Mary Frances Luce

Emotional Decisions

Trade-off Difficulty and Coping in Consumer Choice

Autor: Mary Frances Luce, James R. Bettman, John Payne
Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: University of Chicago Press
Dostupnosť: Čaká sa dotlač
Termín neznámy
19.61 €
Decision-making can be difficult and often results in necessary trade-offs, eg. safety versus prices...

Informácie o knihe

Autor
Mary Frances Luce, James R. Bettman, John Payne
Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2001
Stránok
180
EAN
9780226534336
Enbook ID
04547561
Vydavateľ
University of Chicago Press
Hmotnosť
304
Rozmery
185 x 230 x 10

Kompletný popis

Decision-making can be difficult and often results in necessary trade-offs, eg. safety versus prices in the purchasing of an automobile. This work provides a model of trade-off difficulty, focusing on its antecedents and consequences. The authors advance a new framework for the integration of the emotional and cognitive aspects of decision-making and argue that consumers perceive and appraise their choices in light of their goals and potential coping strategies.

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