Emerging Market Multinationals

Name: Emerging Market Multinationals
Brand: Cambridge University Press
SKU: 9781107073142
Price: 93.86 EUR
Availability: InStock

Managing Operational Challenges for Sustained International Growth

Autor: Alvaro Cuervo-Cazurra, William Newburry, Seung Ho Park

Jazyk:

Väzba: Pevná

Vydavateľ: Cambridge University Press

Dostupnosť: Skladom u dodávateľa

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93.86 €

Emerging market multinationals are becoming leaders in their industries, able to compete on equal te...

Informácie o knihe

Autor

Alvaro Cuervo-Cazurra, William Newburry, Seung Ho Park

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2016

Stránok

230

EAN

9781107073142

ISBN

1107073146

Enbook ID

09539712

Vydavateľ

Cambridge University Press

Hmotnosť

508

Rozmery

159 x 274 x 19

Kompletný popis

Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific challenges faced by emerging market multinationals as they seek to develop their international operations and proposes actionable solutions for them. The authors seamlessly combine academic analyses with a rich selection of real-world cases to provide a clear framework for understanding some of the barriers that prevent firms from emerging economies from succeeding abroad and show readers what actions can be taken to achieve sustained international growth. With clear, concise arguments and examples that bring the discussion to life, this insightful book will appeal to managers and students alike.

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Emerging Market Multinationals

Managing Operational Challenges for Sustained International Growth

Informácie o knihe

Kompletný popis

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Zákazníci, ktorí si kúpili túto knihu, kúpili tiež