$ellebrity

My Angling and Tangling with Famous People

Autor: George Lois

Jazyk:

Väzba: Pevná

Vydavateľ: Phaidon Press Ltd

Dostupnosť: Skladom u dodávateľa v malom množstve

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36.15 €

Legendary American adman and image-maker, George Lois was a leader of the 1960s Creative Revolution...

Informácie o knihe

Autor

George Lois

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2003

Stránok

272

EAN

9780714842844

ISBN

0714842842

Enbook ID

04646259

Vydavateľ

Phaidon Press Ltd

Hmotnosť

1438

Rozmery

210 x 245 x 34

Kompletný popis

Legendary American adman and image-maker, George Lois was a leader of the 1960s Creative Revolution and the mastermind behind an astonishing array of witty and audacious advertising and branding campaigns, political spots, public service announcements, and unforgettable magazine covers during his 50-year career. Among Lois' creations are the 'I want my MTV' campaign that first featured Mick Jagger; the introduction of Xerox culture showing a chimpanzee deftly making photocopies, the concept and name for the ubiquitous frozen-food product Lean Cuisine, dozens of controversial covers for Esquire magazine (including Andy Warhol drowning in a can of Campbells' soup), and the legendary 'Think Small' campaign for Volkswagen. Lois recounts all of these and more than 140 others in this historic and entertaining tome showcasing his most influential celebrity campaigns and covers, and featuring the super famous, from Jacqueline Onassis to Elvis. Illustrated with the original ads and images, $ellebrity presents the stories behind the ads, explaining how each ad was conceived and produced, and the unexpected pitfalls, scuffles, and friendships that ensued as Lois angled and tangled with the stars. $ellebrity embodies not only a mesmerizing personal album filled with exclusive insider information, but an incomparable defining document of the zeitgeist of an American era spanning over half a century - as seen through Lois' dynamic eye.

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$ellebrity

My Angling and Tangling with Famous People

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