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Kniha Electronic Marketing Practises in Developing Countries Hatem El- Gohary

Electronic Marketing Practises in Developing Countries

The case of Egyptian business enterprises

Autor: Hatem El- Gohary
Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: VDM Verlag
Dostupnosť: U vydavateľa na objednávku
Odosielame za 17-27 dní
77.65 €
The major aims of this book are to analyse the current practises of Electronic Marketing (E- Marketi...

Informácie o knihe

Autor
Hatem El- Gohary
Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2011
Stránok
232
EAN
9783639274615
ISBN
363927461X
Enbook ID
06834701
Vydavateľ
VDM Verlag
Hmotnosť
345
Rozmery
152 x 229 x 13

Kompletný popis

The major aims of this book are to analyse the current practises of Electronic Marketing (E- Marketing) by Egyptian business enterprises, the different factors affecting the adoption of E- Marketing as well as the different forms, implementation levels and tools of E-Marketing used by these enterprises. It aims to test a theoretical model that can help to understand and interpret these relationships and seeks to evaluate the potential of E-Marketing in developing countries (Egypt). This work builds on previous research in the fields of E-marketing and adds to the relatively limited empirical research that has been conducted on E-Marketing in an Egyptian business context. In terms of contribution to knowledge, this book provides an insight for entrepreneurs, policy makers, practitioners, researchers, and educators by providing a clearer view and deep understanding of the issues related to E-Marketing adoption and practices by Egyptian business enterprises. It addresses some research gaps in the field, particularly in terms of the factors affecting E- Marketing adoption.

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