Kniha Electronic Customer Relationship Management Nicholas C. Romano

Electronic Customer Relationship Management

Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: Taylor & Francis Ltd
Dostupnosť: Skladom u dodávateľa
Odosielame za 14-21 dní
294.18
A survey of information systems research on electronic customer relationship management (eCRM). This...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2006
Stránok
224
EAN
9780765613271
ISBN
9780765613271
Enbook ID
03017859
Hmotnosť
570
Rozmery
178 x 254 x 21

Kompletný popis

A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.

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