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Economics and Corporate Strategy

Name: Economics and Corporate Strategy
Brand: Cambridge University Press
SKU: 9780521296106
Price: 44.62 EUR
Availability: InStock

Autor: C. J. Sutton

Jazyk:

Väzba: Brožovaná

Vydavateľ: Cambridge University Press

Dostupnosť: Skladom u dodávateľa

Odosielame za 9-15 dní

44.62 €

This book, first published in 1980, discusses corporate strategy for those interested in applying ec...

Informácie o knihe

Autor

C. J. Sutton

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

1980

Stránok

236

EAN

9780521296106

ISBN

0521296102

Enbook ID

02027014

Vydavateľ

Cambridge University Press

Hmotnosť

310

Rozmery

140 x 216 x 14

Kompletný popis

This book, first published in 1980, discusses corporate strategy for those interested in applying economic analysis to business problems. Drawing on a wide range of economics and management literature, the book shows how an understanding of industrial economics can help in analysing strategic decisions. Furthermore, the author explains how a firm's development must be adapted to its environment, its history and the experience of its personnel. Other topics discussed include integration and diversity, the growing importance of multinational operations, the strategic role of mergers, and innovation.