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Kniha Ecommerce Reimagined Sharon Gai

Ecommerce Reimagined

Retail and Ecommerce in China

Autor: Sharon Gai
Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: Springer, Berlin
Dostupnosť: Skladom u dodávateľa
Odosielame za 5-8 dní
45.51 €
This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. Chi...

Informácie o knihe

Autor
Sharon Gai
Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2023
Stránok
172
EAN
9789811900051
Enbook ID
43085563
Vydavateľ
Springer, Berlin
Hmotnosť
231
Rozmery
148 x 210

Kompletný popis

This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world's largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into China's market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space.

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