E-Commerce Diffusion in Thailand

Name: E-Commerce Diffusion in Thailand
Brand: VDM Verlag
SKU: 9783639291810
Price: 77.36 EUR
Availability: InStock

The Culture-Fit Dimension

Autor: Savanid Vatanasakdakul

Jazyk:

Väzba: Brožovaná

Vydavateľ: VDM Verlag

Dostupnosť: U vydavateľa na objednávku

Odosielame za 17-27 dní

77.36 €

The global growth of Internet based Business to Business (B2B) e-commerce, particularly B2B e- marke...

Informácie o knihe

Autor

Savanid Vatanasakdakul

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2010

Stránok

228

EAN

9783639291810

ISBN

3639291816

Enbook ID

06836279

Vydavateľ

VDM Verlag

Hmotnosť

340

Rozmery

152 x 229 x 13

Kompletný popis

The global growth of Internet based Business to Business (B2B) e-commerce, particularly B2B e- marketplace technologies, has promoted a new hope for developing countries aiming to exploit their competitive advantages in the digital economy. Nevertheless, over the past decade, there is little evidence to indicate that developing countries have gained any substantial net benefits from implementing B2B. While Information Systems research often notes the lack of technological and social infrastructure contributing to such sub-optimal B2B value creation, this book presents a new paradigm on the diffusion of B2B in developing countries by presenting an important shift in the study of technology and culture. The book's thesis moves beyond the task-technology alignment to introduce the concept of cultural-technology congruence, empirically investigated in the Thai tourism context. The book should be of particular interest to researchers in the fields of Information Systems, Culture, Tourism, and Management, as well as practitioners and decision makers considering the successful implementation of organisational and national e-strategies.

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E-Commerce Diffusion in Thailand

The Culture-Fit Dimension

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