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Kniha Dragon Multinational John A. Matthews

Dragon Multinational

A New Model for Global Growth

Autor: John A. Matthews
Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: Oxford University Press Inc
Dostupnosť: Skladom u dodávateľa
Odosielame za 10-18 dní
137.51 €
The conventional view of globalization sees it as a process driven by giant firms from the Triad reg...

Informácie o knihe

Autor
John A. Matthews
Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2002
Stránok
272
EAN
9780195121469
ISBN
0195121465
Enbook ID
04514515
Vydavateľ
Oxford University Press Inc
Hmotnosť
506
Rozmery
164 x 243 x 23

Kompletný popis

The conventional view of globalization sees it as a process driven by giant firms from the Triad regions of North America, Europe, and Japan, shaping the world in their own image. This book contests such a view, describing the extraordinary success of a handful of multinationals from the "Periphery" in globalizing their operations extremely rapidly. Focusing on Acer, the Taiwanese IT company; the Hong Leong hotel group of Singapore; Ispat International in steel; Cemex of Mexico in cement; and Li and Fung from Hong Kong in contract manufacturing, Matthews demonstrates that these firms have been able to utilize strategies of international linkage and leverage to accelerate their global coverage. He contends that they are pioneers of a new kind of global firm, indicators that the global business civilization being created in the 21st century is like to be pluralistic and diverse, offering unprecedented opportunities for firms that know how to enmesh themselves in global networks.

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