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Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing

Name: Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing
Brand: McGraw-Hill Education - Europe
SKU: 9780071847865
Price: 31.74 EUR
Availability: InStock

Autor: Shane Atchison

Jazyk:

Väzba: Pevná

Vydavateľ: McGraw-Hill Education - Europe

Dostupnosť: Skladom u dodávateľa

Odosielame za 9-15 dní

31.74 €

In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn't m...

Informácie o knihe

Autor

Shane Atchison

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2015

Stránok

368

EAN

9780071847865

ISBN

0071847863

Enbook ID

09182295

Vydavateľ

McGraw-Hill Education - Europe

Hmotnosť

614

Rozmery

236 x 163 x 31

Kompletný popis

In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn't matter how many views or followers or clicks you get. The only thing that matters is: Does it Work?Written by POSSIBLE's Global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works. You'll learn how to: SET GOALS: Understand the importance of defining success and targets upfront for every initiative-and your business as a whole.INSPIRE BRILLIANT CREATIVE: Leverage data and insights to empower and drive creativity, spark ideas and drive innovation.MEASURE WHAT MATTERS: Focus efforts on the things that matter and drive real improvement.MAKE A DIFFERENCE: Know that you have contributed to measureable success in whatever you do.If you've ever wondered if your digital marketing is working, this book will help you reevaluate everything you're doing. By following 10 key principles, you'll be able to measure the data that really matters, launch the initiatives that really pay off, and inspire the creativity that really drives an effective campaign. You'll hear the personal insights of the world's greatest business leaders and the professional triumphs (and tumbles) of the world's biggest brands. You'll learn how to hire and inspire the rare creative "unicorns" who turn marketing into magic. You'll find new ways to turn data into ideas and obstacles into opportunities. You'll turn web site visitors into followers, followers into sharers, and sharers into your very best customers.In our new world of small screens, big ideas, and even greater competition, you have to ask the tough questions if you want to succeed. Does it Work? has the answers.

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Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing

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