Do-It-Yourself Lobotomy - Open Your Mind to Greater Creative Thinking

Name: Do-It-Yourself Lobotomy - Open Your Mind to Greater Creative Thinking
Brand: John Wiley & Sons Inc
SKU: 9780471417422
Price: 39.73 EUR
Availability: InStock

Autor: Tom Monahan

Jazyk:

Väzba: Pevná

Vydavateľ: John Wiley & Sons Inc

Dostupnosť: Skladom u dodávateľa

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39.73 €

An Adweek Book Master the techniques that top companies use to spark creativity In today's business...

Informácie o knihe

Autor

Tom Monahan

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2002

Stránok

272

EAN

9780471417422

ISBN

0471417424

Enbook ID

04890734

Vydavateľ

John Wiley & Sons Inc

Hmotnosť

584

Rozmery

162 x 237 x 23

Kompletný popis

An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.

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Do-It-Yourself Lobotomy - Open Your Mind to Greater Creative Thinking

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