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Kniha Divine Enterprise Lise McKean

Divine Enterprise

Gurus and the Hindu Nationalist Movement

Autor: Lise McKean
Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: The University of Chicago Press
Dostupnosť: Skladom u dodávateľa
Odosielame za 9-15 dní
47.72 €
Through shrewd marketing and publicity, Hindu spiritual leaders can play powerful roles in contempor...

Informácie o knihe

Autor
Lise McKean
Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
1996
Stránok
380
EAN
9780226560106
ISBN
0226560104
Enbook ID
04547738
Vydavateľ
The University of Chicago Press
Hmotnosť
620
Rozmery
153 x 230 x 24

Kompletný popis

Through shrewd marketing and publicity, Hindu spiritual leaders can play powerful roles in contemporary India as businessmen and government officials. Focusing on the organizations and activities of Hindu ascetics and gurus, the author explores the complex interrelations among religion, the political economy of India and global capitalism. McKean traces the ideological and organizational antecedents to the Hindu nationalist movement. The Indian state's increasing patronage of Hindu institutions makes competition increases its support. Using materials from guru's publications, the press and extensive field research, McKean examines how participation by upper-caste ruling class groups in the Divine Life Society and other Hindu organizations further legitimates their own authority. With a selection of photographs and advertisements showing icons of spirituality used to sell commodities from textiles to cement to comic books, the work illustrates the pervasive presence of Hindu imagery in India's burgeoning market economy. It shows how gurus popularize Hindu nationalism through imagery such as the goddess, Mother India, and her martyred sons and daughters.

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