Kniha Diversify or Die Sascha L. Schmidt

Diversify or Die

Why the Future of Sports is Entertainment

Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: Springer, Berlin
Dostupnosť: Skladom u dodávateľa v malom množstve
Odosielame za 9-15 dní
63.97
Diversify or Die: Why the Future of Sports is Entertainment argues that sports is no longer just a g...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2026
Stránok
292
EAN
9783032085375
Enbook ID
49615562
Vydavateľ
Hmotnosť
596
Rozmery
155 x 235

Kompletný popis

Diversify or Die: Why the Future of Sports is Entertainment argues that sports is no longer just a game. Driven by technology and professional investors, sports has become a global stage converging film, music, fashion, and celebrity culture.
Athletes are creators. Clubs are media brands. Fans are stakeholders. The boundaries are dissolving, and a new entertainment super-sector is taking shape where only those who embrace diversification will thrive.
Professor Sascha L. Schmidt editor of the global bestseller 21st Century Sports once again unites cutting-edge insights from international experts across academia and business. In this collection of essays, they share innovative strategies and concrete examples on how leading clubs, leagues, and media companies embrace diversification while preserving their core identity.
Whether you are a sports executive, an investor, a media strategist, or simply a curious fan, this book is the first roadmap for navigating the future of sports and entertainment, transforming uncertainty into opportunity. Adapt to this entertainment-first era or risk being left behind.

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