Kniha Discourse Power Address Stuart Price

Discourse Power Address

The Politics of Public Communication

Autor: Stuart Price
Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: Taylor & Francis Ltd
Dostupnosť: 50 % šanca
Prehľadáme celý svet
216.35
Advertising, Politics, Public Relations and Corporate representation - all are forms of 'directive'...

Informácie o knihe

Autor
Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2006
Stránok
264
EAN
9780754648185
ISBN
0754648184
Enbook ID
04679695
Hmotnosť
650
Rozmery
156 x 234

Kompletný popis

Advertising, Politics, Public Relations and Corporate representation - all are forms of 'directive' address; strategic communication employed that simulates intimacy in authoritarian address and masks a drive to power. Stuart Price's revealing and challenging work examines this 'Discourse Power Address', whereby the creation of propositions by powerful social actors is based on the 'timeliness' of utterance rather than any real adherence to truth or genuine explanation. Providing a cross-disciplinary, original and clear-sighted contribution to the debate on language and power, the book focusses on Election broadcasts, political speeches, TV commercials and corporate advertisements in order to evaluate competing perspectives on the creation and circulation of meaning. The book will provide an essential resource for lecturers, researchers, students, activists and policy-makers.

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