Disappearing Architecture

Name: Disappearing Architecture
Brand: VDM Verlag
SKU: 9783639304954
Price: 77.3 EUR
Availability: InStock

Reconnecting the City to its building fabric

Autor: Vera Guo

Jazyk:

Väzba: Brožovaná

Vydavateľ: VDM Verlag

Dostupnosť: U vydavateľa na objednávku

Odosielame za 17-27 dní

77.30 €

Media facades dominate the skylines of many of our cities. Advertisements aggressively compete for a...

Informácie o knihe

Autor

Vera Guo

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2010

Stránok

220

EAN

9783639304954

ISBN

3639304950

Enbook ID

06837461

Vydavateľ

VDM Verlag

Hmotnosť

327

Rozmery

152 x 229 x 13

Kompletný popis

Media facades dominate the skylines of many of our cities. Advertisements aggressively compete for attention, creating a visually chaotic battlefield of logos, brand names, and flashing lights. Structures themselves recede into the background behind this visual confusion, withdrawing completely under giant billboards that are plastered with images and LED lights. In the visual order, architecture comes second, if at all, behind graphics and media messages. Building facades are now covered with flat images and advertisements which use savvy marketing schemes. More explicit images, brighter lights, and larger movements are now required to make an impact. As media facades are such a large part of the competitive communications industry, these facades have come to influence architectural practices which are in danger of succumbing to the demands of the ad industry. It is thus important to create a balance between media and architecture, which is mutually beneficial to both. Architecture can be preserved while advertisements can also flourish.

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Disappearing Architecture

Reconnecting the City to its building fabric

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Kompletný popis

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