DIGITAL MARKETING

Name: DIGITAL MARKETING
Brand: Our Knowledge Publishing
SKU: 9786205912317
Price: 38.06 EUR
Availability: InStock

Autor: Leonardo Torres Marques

Jazyk:

Väzba: Brožovaná

Vydavateľ: Our Knowledge Publishing

Dostupnosť: Skladom u dodávateľa

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38.06 €

As information technology advances, as well as communication, the emergence of an interactive behavi...

Informácie o knihe

Autor

Leonardo Torres Marques

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2023

Stránok

EAN

9786205912317

ISBN

6205912317

Enbook ID

43293123

Vydavateľ

Our Knowledge Publishing

Hmotnosť

Rozmery

150 x 220 x 4

Kompletný popis

As information technology advances, as well as communication, the emergence of an interactive behavior model is driven. In view of this, this paper aimed to investigate the use of fanpages (specifically Facebook) as a digital marketing tool by financial operations companies, and the companies Visa and Nubank Brazil were selected. Posts from the aforementioned social network were analyzed in a qualitative way using post categorization and content classification. The results obtained show that both companies use Facebook fanpage as a digital marketing tool, however, they differ in the strategy of user posts on the fanpage: Nubank leaves the fanpage completely open for user posts, a reason that seems to provide more interactions, while Visa leaves its fanpage closed. In relation to the content direction of the posts, Visa and Nubank focus more on advertising, while Nubank focuses more on information content.

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DIGITAL MARKETING

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