Digital Disruption

Name: Digital Disruption
Brand: Amazon Publishing
SKU: 9781477800126
Price: 17.94 EUR
Availability: InStock

Autor: JAMES MCQUIVEY

Jazyk:

Väzba: Pevná

Vydavateľ: Amazon Publishing

Dostupnosť: Skladom u dodávateľa v malom množstve

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17.94 €

The barriers to entry in your market just vanished. Unexpected competitors are swarming in. Are you...

Informácie o knihe

Autor

JAMES MCQUIVEY

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2013

Stránok

171

EAN

9781477800126

ISBN

9781477800126

Enbook ID

06219608

Vydavateľ

Amazon Publishing

Hmotnosť

420

Rozmery

162 x 233 x 19

Kompletný popis

The barriers to entry in your market just vanished. Unexpected competitors are swarming in. Are you ready? You always knew digital was going to change things, but you didnt realize how close to home it would hit. In every industry, digital competitors are taking advantage of new platforms, tools, and relationships to undercut competitors, get closer to customers, and disrupt the usual ways of doing business. The only way to compete is to evolve. James McQuivey of Forrester Research has been teaching people how to do this for over a decade. Hes gone into the biggest companies, even in traditional industries like insurance and

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Digital Disruption

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