Development Communication - Reframing the Role of the Media

Name: Development Communication - Reframing the Role of the Media
Brand: John Wiley and Sons Ltd
SKU: 9781405187954
Price: 104.44 EUR
Availability: InStock

Autor: Thomas L. McPhail

Jazyk:

Väzba: Pevná

Vydavateľ: John Wiley and Sons Ltd

Dostupnosť: Skladom u dodávateľa v malom množstve

Odosielame za 11-15 dní

104.44 €

In Development Communication, top media scholars explore the details of communication in areas whe...

Informácie o knihe

Autor

Thomas L. McPhail

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2009

Stránok

256

EAN

9781405187954

ISBN

1405187956

Enbook ID

04956311

Vydavateľ

John Wiley and Sons Ltd

Hmotnosť

1400

Rozmery

153 x 244 x 19

Kompletný popis

In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change. Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media

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Development Communication - Reframing the Role of the Media

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