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Kniha Development Communication - Reframing the Role of the Media Thomas L McPhail

Development Communication - Reframing the Role of the Media

Autor: Thomas L McPhail
Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: John Wiley and Sons Ltd
Dostupnosť: Skladom u dodávateľa
Odosielame za 10-18 dní
42.98 €
In Development Communication, top media scholars explore the details of communication in areas whe...

Informácie o knihe

Autor
Thomas L McPhail
Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2009
Stránok
254
EAN
9781405187947
ISBN
1405187948
Enbook ID
04391368
Vydavateľ
John Wiley and Sons Ltd
Hmotnosť
380
Rozmery
156 x 229 x 14

Kompletný popis

In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change. Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media

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