Viac ako 4 milióny titulov v angličtine aj ďalších jazykoch! Objavte svoj nový príbeh ešte dnes!

Developing your Integrated Marketing Communication Plan

Name: Developing your Integrated Marketing Communication Plan
Brand: McGraw-Hill Education
SKU: 9781743072479
Price: 77.51 EUR
Availability: InStock

Autor: David Waller

Jazyk:

Väzba: Brožovaná

Vydavateľ: McGraw-Hill Education

Dostupnosť: 50 % šanca

Prehľadáme celý svet

77.51 €

In a highly competitive market it is vital to effectively communicate the message of your product, s...

Informácie o knihe

Autor

David Waller

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2012

Stránok

132

EAN

9781743072479

ISBN

1743072473

Enbook ID

02116010

Vydavateľ

McGraw-Hill Education

Hmotnosť

285

Rozmery

200 x 250 x 9

Kompletný popis

In a highly competitive market it is vital to effectively communicate the message of your product, service or idea. The starting point for effective marketing communication is an integrated marketing communication (IMC) plan. Developing Your Integrated Marketing Communication Plan is a highly practical workbook that takes students through the process of creating of an effective IMC plan, step by step. Accompanied by quotes from seasoned professionals, handy hints and a case study this book will help you and your marketing message succeed in our contemporary business environment. Topics include: understanding the market (situation analysis), establishing objectives, preparing a promotional budget, targeting a specific audience, developing an appropriate communication message, planning a creative strategy, selecting the most effective media, and organising evaluative controls on promotional activities.