Developing the Public Relations Campaign

Name: Developing the Public Relations Campaign
Brand: Pearson Education
SKU: 9780205066728
Price: 158.36 EUR
Availability: InStock

Autor: Ruth Sullivan, Randall W. Bobbitt

Jazyk:

Väzba: Brožovaná

Vydavateľ: Pearson Education

Dostupnosť: Skladom u dodávateľa

Odosielame za 5-8 dní

158.36 €

A practical, easy-to-follow approach to public relations Written for students taking advanced course...

Informácie o knihe

Autor

Ruth Sullivan, Randall W. Bobbitt

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2013

Stránok

288

EAN

9780205066728

ISBN

0205066720

Enbook ID

04538434

Vydavateľ

Pearson Education

Hmotnosť

413

Rozmery

190 x 230 x 8

Kompletný popis

A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process-the PIE chart-that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns. This text is available in a variety of formats - print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: * Develop their own public relations campaigns * Apply public relations skills to the real world * Understand how to apply communication theories to public relations

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