Developing Questions for Focus Groups

Name: Developing Questions for Focus Groups
Brand: SAGE Publications Inc
SKU: 9780761908197
Price: 52.79 EUR
Availability: InStock

Autor: Richard A. Krueger

Jazyk:

Väzba: Brožovaná

Vydavateľ: SAGE Publications Inc

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52.79 €

Asking the right questions is critical in focus group interviewing. This book describes a practical...

Informácie o knihe

Autor

Richard A. Krueger

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

1997

Stránok

128

EAN

9780761908197

ISBN

0761908196

Enbook ID

04683605

Vydavateľ

SAGE Publications Inc

Hmotnosť

262

Rozmery

255 x 179 x 8

Kompletný popis

Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview. For example, asking participants to make lists, make report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions easier by outlining a process and offering many examples.

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Developing Questions for Focus Groups

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