Angličtina
Combining insights from leading academic research and experienced managers with concrete examples from international companies, this book examines the capabilities organizations must develop if they want to successfully compete in innovation-intensive environments. It provides a systematic roadmap to understand what innovation is, why it matters, how it can be managed and how it can help your organization to grow and create value. In particular, this book is aimed at helping all the victims of the numerous myths that prevail regarding innovation: - That innovation means first and foremost being more creative and coming up with something completely new. - That being more innovative always implies spending more on R&D and generating more new ideas. - That innovation is a good thing for all businesses, all the time. The author provides managers with effective frameworks and tools allowing them to better develop the entrepreneurial resources and strategic visions required to identify innovation opportunities, assess their potential and bring them to market
