Developing an integrated digital marketing plan

Azerbaijan Airlines

Autor: Ulkar Suleymanova

Jazyk:

Väzba: Brožovaná

Vydavateľ: Grin Publishing

Dostupnosť: Skladom u dodávateľa

Odosielame za 5-8 dní

15.69 €

Seminar paper from the year 2015 in the subject Communications - Public Relations, Advertising, Mark...

Informácie o knihe

Autor

Ulkar Suleymanova

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2016

Stránok

EAN

9783668296732

ISBN

3668296731

Enbook ID

14282027

Vydavateľ

Grin Publishing

Hmotnosť

Rozmery

148 x 210 x 2

Kompletný popis

Seminar paper from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, University of Sheffield, course: 1, language: English, abstract: The main purpose of this assignment is to establish a digital marketing strategy about Azerbaijan Airlines (AZAL). The author starts with the situation analysis, goals and objectives, marketing strategy and tactics, target audience, search marketing, ads and social network based on a digital marketing plan. The plan has focused on promoting the company and its products in order to reach its target audience. Azerbaijan Airlines has been founded on 7th of April, 1992 and is one of the fastest growing airlines and most powerful among the competitors in the world. Azerbaijan Airlines has focused on expanding its destinations since 1994. Being at the top of the list, AZAL is becoming one of the key brand companies for its high service quality, flight safety and durability. Its main base is Heydar Aliyev International Airport.

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Developing an integrated digital marketing plan

Azerbaijan Airlines

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