Developing a Turnaround Business Plan

Name: Developing a Turnaround Business Plan
Brand: Taylor & Francis Inc
SKU: 9781498705905
Price: 66.42 EUR
Availability: PreOrder

Leadership Techniques to Activate Change Strategies, Secure Competitive Advantage, and Preserve Success

Autor: Norton Paley

Jazyk:

Väzba: Pevná

Vydavateľ: Taylor & Francis Inc

Dostupnosť: Čaká sa dotlač

Termín neznámy

66.42 €

Developing a Turnaround Business Plan is an ideal resource for managers currently facing a competiti...

Informácie o knihe

Autor

Norton Paley

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2015

Stránok

262

EAN

9781498705905

ISBN

9781498705905

Enbook ID

09401709

Vydavateľ

Taylor & Francis Inc

Hmotnosť

594

Rozmery

242 x 164 x 22

Kompletný popis

Developing a Turnaround Business Plan is an ideal resource for managers currently facing a competitive crisis as well as those who wish to avert one and must set a turnaround plan in motion before the situation results in irreversible losses.

Whereas the book helps readers develop a sound turnaround plan, the focus of the book is on the actual process that contributes to the development and implementation of that plan. The book details how to identify the root causes that triggered the competitive crisis and how to initiate remedial actions before the turnaround plan begins. After reading this book, you will be able to:

Develop a flexible and rapid response to competitive counter-moves
Identify offensive and defensive strategies
Use competitive intelligence to identify decisive points to concentrate resources
Pinpoint the types of competitive campaigns that assure a successful turnaround
Assess the required leadership traits for implementing competitive strategies

Covering 13 different types of competitive campaigns, the book describes how to initiate effective offensive and defensive plans to neutralize your competitors’ advantages. It also details how to develop counter-measures for the numerous factors that can bring a turnaround campaign to a standstill.

The book helps executives of small and mid-sized organizations, as well as managers of business units and product lines in larger firms, to activate change strategies and secure sustainable competitive advantages. Examples are provided about real company turnarounds, including Intel, Levi Strauss, Yahoo, J.C. Penney, Hewlett-Packard, Panasonic, Staples, Samsung, and Abercrombie & Fitch.

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Developing a Turnaround Business Plan

Leadership Techniques to Activate Change Strategies, Secure Competitive Advantage, and Preserve Success

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