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Demographic Targeting

Name: Demographic Targeting
Brand: Taylor & Francis Ltd
SKU: 9781138739352
Price: 169.15 EUR
Availability: InStock

Autor: POOLER

Jazyk:

Väzba: Pevná

Vydavateľ: Taylor & Francis Ltd

Dostupnosť: 50 % šanca

Prehľadáme celý svet

169.15 €

This title was first published in 2002: Retailers who ignore the demographics of their customers do...

Informácie o knihe

Autor

POOLER

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2017

Stránok

146

EAN

9781138739352

ISBN

9781138739352

Enbook ID

16291227

Vydavateľ

Taylor & Francis Ltd

Hmotnosť

430

Kompletný popis

This title was first published in 2002: Retailers who ignore the demographics of their customers do so at their peril. Examining the role of age and gender in the behavior and patterns of shoppers, this book looks at all shoppers as members of distinct demographic groups, each of which marches to the beat of its own drum. We can say a lot about people and their shopping behavior simply by examining their demographic group membership. For example, we can say that middle-aged shoppers have less time available for shopping, but more money. Such ideas provide valuable information about how to sell to them. Demographic targeting is the key to success when it comes to modern retailing. This book takes a look at shopping from the perspective of demography and considers the demographic group to be a crucial concept for understanding the modern shopper.