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Kniha Decision Science: A Human-Oriented Perspective George Mengov

Decision Science: A Human-Oriented Perspective

Autor: George Mengov
Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Dostupnosť: Skladom u dodávateľa
Odosielame za 10-13 dní
100.00 €
This book offers a new perspective on human decision-making by comparing the established methods in...

Informácie o knihe

Autor
George Mengov
Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2015
Stránok
160
EAN
9783662471210
ISBN
3662471213
Enbook ID
09267138
Vydavateľ
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Hmotnosť
3967
Rozmery
155 x 235 x 13

Kompletný popis

This book offers a new perspective on human decision-making by comparing the established methods in decision science with innovative modelling at the level of neurons and neural interactions. The book presents a new generation of computer models, which can predict with astonishing accuracy individual economic choices when people make them by quick intuition rather than by effort. A vision for a new kind of social science is outlined, whereby neural models of emotion and cognition capture the dynamics of socioeconomic systems and virtual social networks. The exposition is approachable by experts as well as by advanced students. The author is an Associate Professor of Decision Science with a doctorate in Computational Neuroscience, and a former software consultant to banks in the City of London.§§

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