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Dealing with consumer uncertainty

Name: Dealing with consumer uncertainty
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783540425298
Price: 99.76 EUR
Availability: InStock

Public Relations in the Food Sector

Autor: Karin Bergmann

Jazyk:

Väzba: Pevná

Vydavateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Dostupnosť: Skladom u dodávateľa

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99.76 €

The current practice of communication in the nutritional economy often produces significant uncertai...

Informácie o knihe

Autor

Karin Bergmann

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2002

Stránok

220

EAN

9783540425298

ISBN

3540425292

Enbook ID

01563736

Vydavateľ

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Hmotnosť

1150

Rozmery

155 x 235 x 18

Kompletný popis

The current practice of communication in the nutritional economy often produces significant uncertainty in a large fraction of the population. Efficient and comprehensive publicity by entrepreneurs on the industrial production of foodstuffs needs a new concept for communication between producers, processors, wholesalers, retailers, and end users. Without overgeneralizing, the author explains what makes the consumers uncertain and which consequences this uncertainty has for their nutritional behavior. The main aim of this book is the empirical explanation of the connection between the uncertainty concerning the health value of industrially produced foodstuffs and the behavior of consumers in relation to information. It shows how consumers currently perceive the publicity activities of the food industry and what their needs are as far as information is concerned. The practical consequences derived from the empirical results are comprehensibly described.

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Dealing with consumer uncertainty

Public Relations in the Food Sector

Informácie o knihe

Kompletný popis

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