Kniha Data Warehousing Sean Kelly

Data Warehousing

The Route to Mass Communication

Autor: Sean Kelly
Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: John Wiley & Sons Inc
Dostupnosť: Skladom u dodávateľa
Odosielame za 10-18 dní
66.55
Though companies have amassed an enormous amount of data, they havena t always been able to use it b...

Informácie o knihe

Autor
Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
1996
Stránok
228
EAN
9780471963288
ISBN
0471963283
Enbook ID
04894961
Hmotnosť
366
Rozmery
153 x 227 x 14

Kompletný popis

Though companies have amassed an enormous amount of data, they havena t always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more.

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