Dancing With The Dragon

Name: Dancing With The Dragon
Brand: Business Expert Press
SKU: 9781606499702
Price: 15.67 EUR
Availability: InStock

Doing Business With China

Autor: Mona Chung, Bruno Mascitelli

Jazyk:

Väzba: Brožovaná

Vydavateľ: Business Expert Press

Dostupnosť: Skladom u dodávateľa

Odosielame za 9-15 dní

15.67 €

The concept and framework of market sensing was introduced by George Day more than 20 years ago int...

Informácie o knihe

Autor

Mona Chung, Bruno Mascitelli

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2015

Stránok

180

EAN

9781606499702

ISBN

9781606499702

Enbook ID

09871301

Vydavateľ

Business Expert Press

Hmotnosť

231

Rozmery

152 x 229 x 9

Kompletný popis

The concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature-especially the philosophy of the market-driven organization. Market sensing can be considered an expression of a company's capabilities to scan the external environment. It does this by using real time data and intelligence to understand business or uncertain changes, to meet the current and future needs of the market, increase customer value, and outperform competitors. Market sensing enables managers to resist complacency, as well as to exploit opportunities and to design appropriate competitive strategies in order to remain successful in today's uncertain, rapidly changing, and hypercompetitive market. Market Sensing Today is essential reading in the marketing discipline, given the rapidly escalating innovative developments in market sensing techniques. This book of essays by acknowledged experts in the field fills an important knowledge gap and provides a realistic basis for strategy. It is replete with real-life examples of market sensing that illustrate actionable ideas for immediate impact that will improve organizational learning and accelerate growth.

Mohlo by vás zaujímať

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež

Najčastejšie vyhľadávané

Categories

Authors

Publishers

Produkty

Produkty

Najčastejšie vyhľadávané

Categories

Authors

Publishers

Produkty

Produkty

Dancing With The Dragon

Doing Business With China

Informácie o knihe

Kompletný popis

Mohlo by vás zaujímať

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež