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Customer Winback

Name: Customer Winback
Brand: John Wiley & Sons Inc
SKU: 9780787946678
Price: 26.35 EUR
Availability: InStock

How to Recapture Lost Customers--And Keep Them Loyal

Autor: Jill Griffin, Michael W. Lowenstein

Jazyk:

Väzba: Brožovaná

Vydavateľ: John Wiley & Sons Inc

Dostupnosť: Skladom u dodávateľa

Odosielame za 14-21 dní

26.35 €

Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin a...

Informácie o knihe

Autor

Jill Griffin, Michael W. Lowenstein

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2001

Stránok

336

EAN

9780787946678

ISBN

0787946672

Enbook ID

04920142

Vydavateľ

John Wiley & Sons Inc

Hmotnosť

540

Rozmery

153 x 229 x 22

Kompletný popis

Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.