Kniha Customer Visits: Building a Better Market Focus Edward F. McQuarrie

Customer Visits: Building a Better Market Focus

Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: Taylor & Francis Ltd
Dostupnosť: Skladom u dodávateľa
Odosielame za 14-21 dní
256.01
Visits to customers by a team of marketers and engineers play an important role in exploring custome...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2008
Stránok
256
EAN
9780765622242
ISBN
9780765622242
Enbook ID
06322082
Hmotnosť
590
Rozmery
152 x 229 x 18

Kompletný popis

Visits to customers by a team of marketers and engineers play an important role in exploring customer satisfaction. This book provides step-by-step instructions for making use of this market research technique. It contains several examples which explain how to set feasible objectives and how to select the right kind of customers to visit.

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