Kniha Customer Visits: Building a Better Market Focus Edward F. McQuarrie

Customer Visits: Building a Better Market Focus

Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: Taylor & Francis Ltd
Dostupnosť: Skladom u dodávateľa
Odosielame za 9-15 dní
85.94
Visits to customers by a cross-functional team of marketers and engineers play an important role in...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2008
Stránok
256
EAN
9780765622259
ISBN
9780765622259
Enbook ID
06322081
Hmotnosť
336
Rozmery
229 x 154 x 14

Kompletný popis

Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The title provides step-by-step instructions for making effective use of this market research technique.

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