Customer Processes and their application to Mobile Devices

Name: Customer Processes and their application to Mobile Devices
Brand: Grin Publishing
SKU: 9783640630967
Price: 17.48 EUR
Availability: InStock

Autor: Christian Marx, Uwe Fischer

Jazyk:

Väzba: Brožovaná

Vydavateľ: Grin Publishing

Dostupnosť: Skladom u dodávateľa

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17.48 €

Seminar paper from the year 2009 in the subject Business economics - Operations Research, grade: 2,0...

Informácie o knihe

Autor

Christian Marx, Uwe Fischer

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2010

Stránok

EAN

9783640630967

ISBN

3640630963

Enbook ID

05279972

Vydavateľ

Grin Publishing

Hmotnosť

Rozmery

148 x 210 x 3

Kompletný popis

Seminar paper from the year 2009 in the subject Business economics - Operations Research, grade: 2,0, Frankfurt School of Finance & Management, language: English, abstract: The main question is how a financial application must be specified to meet the customer's requirements in light of numerous variations of software and different providers of mobile devices. Furthermore, it should be discussed, how additional customer value can be created by such an application. Besides the complexity from a wide range of various mobile devices itself, solutions have to follow the principle of customer-centricity.In order to clarify and demonstrate how a client process should be designed to meet the high demands of the mobile devices by the new group of customers, the change from a seller's market to a buyer's dominated market and the focus on the customer s need will be discussed.Afterwards, the issues customer-centricity and customer processes, which are the main elements of a customer-oriented process, and why thinking and acting in customer-oriented process structures is of relevance are discussed.Having theses to aspects in mind, an exemplary customer-oriented process will be described and visualized. This process has been designed under considering the target group s characteristic: flexibility, reachability, safety, self-actualization, and usability.

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Customer Processes and their application to Mobile Devices

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