Kniha Customer Loyalty Lyn Etherington

Customer Loyalty

A Guide for Time Travelers

Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: Palgrave USA
Dostupnosť: Skladom u dodávateľa
Odosielame za 10-18 dní
58.96
The authors argue that the best strategic approach for a company or organization is to regard custom...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2005
Stránok
174
EAN
9781403997630
ISBN
1403997632
Enbook ID
04777959
Vydavateľ
Hmotnosť
440
Rozmery
162 x 241 x 16

Kompletný popis

The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.

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