Kniha CRM Fundamentals S Kostojohn

CRM Fundamentals

Autor: S Kostojohn
Jazyk: Angličtina
Väzba: Brožovaná
Dostupnosť: Skladom u dodávateľa v malom množstve
Odosielame za 13-18 dní
44.61
CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked...

Informácie o knihe

Autor
Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2011
Stránok
248
EAN
9781430235903
ISBN
143023590X
Enbook ID
04430490
Hmotnosť
434
Rozmery
194 x 235 x 14

Kompletný popis

CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time.§§Written by senior CRM consultants, CRM Fundamentals includes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common pitfalls associated with CRM.

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