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Kniha Creativity and Advertising Andrew McStay

Creativity and Advertising

Autor: Andrew McStay
Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: Taylor & Francis Ltd
Dostupnosť: Skladom u dodávateľa
Odosielame za 9-15 dní
55.07 €
Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that...

Informácie o knihe

Autor
Andrew McStay
Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2013
Stránok
186
EAN
9780415519557
ISBN
0415519551
Enbook ID
01296547
Vydavateľ
Taylor & Francis Ltd
Hmotnosť
300
Rozmery
157 x 231 x 11

Kompletný popis

Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that adver

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