Creative Direction in a Digital World

Name: Creative Direction in a Digital World
Brand: Taylor & Francis Ltd
SKU: 9781138433731
Price: 283.12 EUR
Availability: InStock

Autor: Adam Harrell

Jazyk:

Väzba: Pevná

Vydavateľ: Taylor & Francis Ltd

Dostupnosť: 50 % šanca

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283.12 €

Creative Direction in a Digital World provides designers the tools they need to craft compelling dig...

Informácie o knihe

Autor

Adam Harrell

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2017

Stránok

136

EAN

9781138433731

ISBN

9781138433731

Enbook ID

18170997

Vydavateľ

Taylor & Francis Ltd

Hmotnosť

410

Rozmery

178 x 254

Kompletný popis

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences. Divided into ten chapters. Each focuses on a different key aspect of the creative director''s job from start to finish.Learn how to understand the client''s biggest challenges and distill insights about the audience into creative strategies.Develop the skills needed to communicate your ideas to a skeptical client. Learn how to more effectively manage your creative team.And most importantly craft digital experiences that get results.

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Creative Direction in a Digital World

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