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Creating Powerful Brands

Name: Creating Powerful Brands
Brand: Taylor & Francis Ltd
SKU: 9781138440906
Price: 270.54 EUR
Availability: InStock

Autor: Leslie de Chernatony

Jazyk:

Väzba: Pevná

Vydavateľ: Taylor & Francis Ltd

Dostupnosť: 50 % šanca

Prehľadáme celý svet

270.54 €

This has long been the one book that students can rely on to get them thinking critically and strate...

Informácie o knihe

Autor

Leslie de Chernatony

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2017

Stránok

510

EAN

9781138440906

ISBN

9781138440906

Enbook ID

17871025

Vydavateľ

Taylor & Francis Ltd

Hmotnosť

1480

Rozmery

241 x 198 x 38

Kompletný popis

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. In this influential textbook, de Chernatony, McDonald and Wallace: Summarise the latest thinking and best practice in the domain of branding Show how branding theories are implemented in practice with all new real marketing campaignsBring the story up-to-date with a clear European focusUndergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.

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