Kniha Create-ing Business Saumya Pant

Create-ing Business

Autor: Saumya Pant
Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: Examicus Verlag
Dostupnosť: Skladom u dodávateľa
Odosielame za 5-8 dní
45.81
Master's Thesis from the year 2008 in the subject Communications - Public Relations, Advertising, Ma...

Informácie o knihe

Autor
Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2012
Stránok
166
EAN
9783869432946
ISBN
3869432942
Enbook ID
05309807
Vydavateľ
Hmotnosť
222
Rozmery
148 x 210 x 10

Kompletný popis

Master's Thesis from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.7, Victoria University of Wellington, language: English, abstract: This thesis concentrates on aspects of organisational culture in an advertising agency and how they help us in understanding professional tensions and conflicts. It applies concepts of organisational behaviour such as culture and identity to grasp reasons behind this professional tension. It challenges the common view of organisational culture, that is, it portrays culture as a form of normative control unlike the conventional notion of culture as the means of unison and conformity without resistance within an organisation.

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