Kniha Crafting Customer Value Peter Duchessi

Crafting Customer Value

The Art and Science

Jazyk: Angličtina
Väzba: Brožovaná
Dostupnosť: Čaká sa dotlač
Termín neznámy
22.19
Competitive forces in business reduce products and services to commodities over time, creating adver...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2004
Stránok
193
EAN
9781557533708
ISBN
9781557533708
Enbook ID
06320729
Hmotnosť
300
Rozmery
154 x 231 x 12

Kompletný popis

Competitive forces in business reduce products and services to commodities over time, creating adverse consequences. Businesses are driven to reduce margins and lower profits while engaging in price competition. This text demonstrates how companies can avoid commoditization by delivering superior customer value with product and service benefits.

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