Counterfeiting and Piracy

Name: Counterfeiting and Piracy
Brand: Springer International Publishing AG
SKU: 9783319253565
Price: 50.2 EUR
Availability: InStock

A Comprehensive Literature Review

Autor: Ludovica Cesareo

Jazyk:

Väzba: Brožovaná

Vydavateľ: Springer International Publishing AG

Dostupnosť: Skladom u dodávateľa

Odosielame za 5-8 dní

50.20 €

This book aims to identify, analyze, and systematize the available research on counterfeiting and pi...

Informácie o knihe

Autor

Ludovica Cesareo

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2015

Stránok

EAN

9783319253565

ISBN

3319253565

Enbook ID

09535550

Vydavateľ

Springer International Publishing AG

Hmotnosť

1358

Rozmery

155 x 235 x 235

Kompletný popis

This book aims to identify, analyze, and systematize the available research on counterfeiting and piracy published over a thirty-five year time span (1980-2015) in order to highlight the main trends in the illicit trade literature, propose suggestions for managers battling against illicit trade, and provide a starting point for future research. Counterfeiting and piracy, i.e., the violation of intellectual property rights (IPRs), including trademarks, copyright, and patents, have been investigated across a multitude of fields, from ethics to marketing, from law to business, from criminology to psychology. While the number of contributions has been substantial, research on both demand and supply has been fragmented and has at times yielded contradictory results. In addition, the lack of an extensive, interdisciplinary, and up-to-date literature review has made it hard to fully understand what aspects of the phenomenon need further clarification in order to stem consumer demand and provide meaningful suggestions to companies combatting illicit trade daily. A systematization of the existing literature is absolutely paramount and this need is fully met by this book.

Mohlo by vás zaujímať

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež

Najčastejšie vyhľadávané

Categories

Authors

Publishers

Produkty

Produkty

Najčastejšie vyhľadávané

Categories

Authors

Publishers

Produkty

Produkty

Counterfeiting and Piracy

A Comprehensive Literature Review

Informácie o knihe

Kompletný popis

Mohlo by vás zaujímať

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež