Corporate Strategy

Name: Corporate Strategy
Brand: Cambridge University Press
SKU: 9781107120914
Price: 95.68 EUR
Availability: InStock

Tools for Analysis and Decision-Making

Autor: Phanish Puranam, Bart Vanneste

Jazyk:

Väzba: Pevná

Vydavateľ: Cambridge University Press

Dostupnosť: Skladom u dodávateľa

Odosielame za 10-18 dní

95.68 €

Written for students and managers, this concise textbook arms readers with the tools needed to make...

Informácie o knihe

Autor

Phanish Puranam, Bart Vanneste

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2016

Stránok

322

EAN

9781107120914

ISBN

1107120918

Enbook ID

09503238

Vydavateľ

Cambridge University Press

Hmotnosť

614

Rozmery

283 x 160 x 19

Kompletný popis

Written for students and managers, this concise textbook arms readers with the tools needed to make good decisions on corporate strategy issues and to perform sound analysis of the corporate strategy decisions of others. By focusing on the active application of concepts to problems, the authors guide students through the process of applying correct frameworks to real-world business and management situations. Readers will learn how to answer questions such as 'should we pursue an alliance or an acquisition?' and 'should we divest this business?' with clear and well-reasoned justifications for their chosen decisions. The book's content is research-driven and draws on the authors' wealth of teaching experience. A range of learning aids are used, including easy-to-comprehend examples, templates and FAQs, and a rich companion website forms an integral part of the learning experience with additional templates, case materials and current examples from the media.

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Corporate Strategy

Tools for Analysis and Decision-Making

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